CURRYS UK – JULY 2022
In 2022, I had the exciting opportunity to collaborate with Currys UK on a unique campaign that explored life within immersive RPG games. Tasked with creating conceptual illustrations, I reimagined what it might feel like to truly live in these game worlds by considering everyday aspects of city life: food and drink, entertainment, jobs, transportation, and safety.
The team behind the idea had already conducted extensive research, identifying real-world cities that mirrored the economic and cultural elements of each game. My role was to bring their findings to life by blending these insights with the aesthetics of the game worlds.
Drawing on my passion for video game concept art and my background in animation pre-production, I developed a series of vibrant digital illustrations. Each piece reflected the unique qualities of the fictional RPG environments while honouring their real-world counterparts. This involved careful research into urban life, architecture, and even the characters inhabiting these worlds.
The result was a snapshot of life within these immersive RPGs – an imaginative blend of the fantastical and the familiar. This project allowed me to combine storytelling, design, and world-building in a way that resonated with both gamers and tech enthusiasts alike.
Collaborating with Currys UK was a rewarding experience that showcased the power of art to bridge the gap between reality and imagination. It’s projects like these that remind me why I love being an illustrator.
Drawn by Jamie 